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Coming Soon!

Why You Need It

  • Two each of our Strengthening Trio for a daily infusion of root-to-tip wellness into your haircare routine.
  • The only haircare line powered by patent-pending Rootbiomic Ferment™, clinically proven to deliver anchored, active roots, hydrated, balanced scalp and strong, protected hair.

What It Is

  • Strengthen Concentrated Shampoo is sulfate free (SLS + SLEC) and formulated to gently cleanse, strengthen, reduce frizz, and improve moisture and shine.
  • Strengthen Concentrated Conditioner is lightweight, peptide-infused and silicone free, designed to pull moisture deep into hair without coating its surface, to nourish and smooth without weighing down hair.
  • BioBrew Hair Strengthening Serum is a lightweight, microbiome friendly leave-in for hair and scalp, clinically shown to control frizz, boost shine, protect from heat and repair damage for up to 3x stronger hair in just one use.*
  • *Based on dry combing on bleached hair tresses.

How It Works

  • Strengthen Shampoo & Conditioner: Dispense half your usual amount into hand, lather into hair, then condition from mid-lengths to end.
  • BioBrew: Shake well. Spray onto clean, damp hair from scalp to ends and style as usual.

Complete Hair Wellness Rooted in Fermentation

THE POWER OF FERMENTATION

Fermented Essentials Pack Includes:

Fermented, sulfate-free shampoo (SLS/SLES) for moisture, strength & shine.

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Fermented, silicone-free conditioner for frizz-reduction, moisture & shine.

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Microbiome friendly hair & scalp serum for hair damage repair.

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Product Usage & Ingredients

The Roots of Wellness


Just as the gut microbiome plays a vital role in maintaining overall health, the scalp microbiome is essential to strong, healthy hair.


Unlike typical haircare products that can disrupt scalp balance, The Rootist is powered by patent-pending Rootbiomic Ferment™ designed to nourish, hydrate and support an ideal environment for hair to thrive, from root to tip.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.